Guides

Written for teams deciding how to test an idea in a market they do not live in: what synthetic audiences are, where they help, where they mislead, and how to research Spanish-speaking consumers without a local partner.

Synthetic audiences, grounded in a real marketSynthetic audiences grounded in the demographics, economy and everyday language of Spain, Mexico and Chile. Six profiles react live to your concept. First question free.
AI consumer research, used the way it actually worksA working guide to AI consumer research: where simulated respondents help, where they mislead, how to report findings responsibly, and how to validate them with humans.
Run a synthetic focus group in two minutesRun a synthetic focus group with six AI participants grounded in Spain, Mexico or Chile. Ask, follow up, export the transcript. First question free, no sign-up.
Research Spanish-speaking consumers without a local partnerTest concepts, claims and pricing on Spanish, Mexican and Chilean consumers without recruiting locally. Synthetic audiences grounded in each market. First question free.
LATAM consumer research without flying anyone inTest concepts on Mexican and Chilean consumers with synthetic audiences grounded in local income, retail and price habits. No local recruiter. First question free.
Concept testing when the market is one you cannot staffTest a concept with synthetic consumers from Spain, Mexico or Chile: what to show, what to ask and in what order. First question free, no sign-up.
Brand tracking: the problem is not the wave, it is the gap between twoBrand tracking measures the series; it cannot answer the question that lands on a Tuesday. How synthetic audiences cover the gap between waves in Spain, Mexico and Chile.
Consumer insights: a data point is not an insightHow to get consumer insights from Spain, Mexico and Chile in minutes: what separates an insight from a data point, and how to generate hypotheses before commissioning research.
Creative testing: what to ask so the idea survives the researchHow to test a claim, an ad or a logo with synthetic consumers: what predicts something, what does not, and why "do you like it?" is the wrong question.
Market insights: pick the method by the question, not by the budgetWhich research method answers which question, what each costs, and how to explore Spanish-speaking markets before committing a fieldwork budget.
OnePulse alternative: what changes, and what you should not expectAn honest comparison between OnePulse and Audience Seems: what each one does, what each costs by published pricing, and which phase of the project each belongs to.