Do participants remember previous sessions?

Yes, and brand memory is tied to your account: nobody else sees which brands you have tested or what was said about them. What the archetype learns about itself is kept in aggregate with no brand reference at all.

Can I compare two audiences at once?

Yes, two parallel rooms on Studio Pro: the same question to two different publics, run separately so neither hears the other. That is the setup for deciding whether the problem is the message or the segment.

Brand tracking: the problem is not the wave, it is the gap between two

Brand tracking measures awareness, perception and consideration over time, with the same sample and the same wording wave after wave. There is no shortcut: if you need the series, you need the panel. What does have a shortcut is everything that happens between two waves, which is where most decisions are actually taken.

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Why a tracker costs what it costs

The value of a tracker is comparability, and comparability demands discipline: same sample design, same questions, same wording, every time. That is also what makes it expensive — every wave is a fresh collection and the price does not fall with repetition.

Hence quarterly cycles, and hence reports that describe a market several weeks after the market moved.

The questions that arrive between waves

A competitor campaign, a price change, a packaging redesign somebody has to approve on Thursday. There is no data for any of it and the decision happens anyway.

How a repositioning reads before the campaign is committed.
What associations the new claim triggers against the one it replaces.
Which brands the category compares you to when nobody suggests any.
Which part of a competitor's message is landing, and in whose words.
How a price increase lands before it is announced.

Keeping it comparable with itself

Treat it with tracker discipline even though it is not a tracker: same room, same questions, same wording each time. Custom profiles are saved to the account and sit down the same way in the next session, and participants remember what they said about your brand before.

That gives you a reading against yourself over time — honest and useful — instead of a loose number presented as if it were measured awareness.

Reach without a local partner

The specific case this covers: a brand tracked properly in its home market and not tracked at all in Spain, Mexico or Chile, because standing up a wave in three countries is an annual budget line nobody approved.

A synthetic room is not that wave. It is a way to keep asking in those markets between the decisions, at €7.99 a sprint, in the local register and with the local cost-of-living argument built in.

What this is not

It is not measured awareness, it is not share, it is not a projectable series, and it must not be shown as one in a board pack. Six synthetic profiles are not a representative sample of anything.

The rule that keeps the method credible: synthetic signal generates hypotheses and decides what to ask; the wave measures. A report that blurs the two is a badly written report.

Frequently asked questions

No, and you should not try. What it can do is stop you bolting eight exploratory questions onto the wave to settle an argument: test them here, and send to the panel only the ones still standing.

Keep reading

Consumer insightsHow to get consumer insights from Spain, Mexico and Chile in minutes: what separates an insight from a data point, and how to generate hypotheses before commissioning research.Concept testingTest a concept with synthetic consumers from Spain, Mexico or Chile: what to show, what to ask and in what order. First question free, no sign-up.Spanish-speaking researchTest concepts, claims and pricing on Spanish, Mexican and Chilean consumers without recruiting locally. Synthetic audiences grounded in each market. First question free.

Last reviewed: 2026-09-14. Participants are AI-generated synthetic archetypes, not real people.