Six synthetic profiles per market, grounded in the demographics, prices and everyday language of Spain, Mexico or Chile, answering your question live. First one is free and needs no account.
Try it right here: ask a question and three profiles answer
Íker · Gen Z · 22
Waiting for the stimulus
Javier · Millennial · 36
Waiting for the stimulus
Pilar · Boomer · 61
Waiting for the stimulus
A demo with 3 of the 6 profiles. Gemini engine. No sign-up.
Three countries, three currencies, three completely different arguments about what something is worth. A panel that treats them as one produces an average that describes none of them.
Profiles reason with Madrid and Barcelona rent, the supermarket basket and the electricity bill, and reach for Mercadona, El Corte Inglés and Wallapop without thinking.
The anchor is arriendo and the mortgage quoted in UF, with Líder, Jumbo and Falabella as the retail reflex and the INE and Banco Central as the credible sources.
Prices are read through months-without-interest instalments, and the everyday references run from Oxxo to Soriana and Mercado Libre. Sources are INEGI and Banxico.
Spain, Mexico or Chile, and up to six profiles from the base panel — or build your own by age, city, income, education, occupation and household.
Paste a concept, a claim, a price or a piece of packaging copy. Optionally paste your brand's URL and the engine reads it first, treating it as what the brand says about itself rather than as fact.
The six answer one at a time, in streaming, reading what the others said. Follow up on any answer — the room remembers the whole session.
Full transcript plus an executive report with drivers, barriers and prioritised recommendations, in PDF, PowerPoint or CSV.
Ask one question without an account. Buy a single sprint when you need one, or go monthly if you research every week. Prices follow the market you have selected.
Free
No card. One question every 48 h.
7,99 €one-off
Tax included
A one-off purchase, not a subscription. 60 responses — 10 questions to a panel of 6 — and 30 days to spend them.
59,99 €/mo
Tax included
No lock-in. Cancel any time.
Archetypes, not real people, and they change with the market you are looking at: name, city and way of speaking. The scores describe the segment; the track record is real sessions on the platform.
Gen Z · Madrid
Prospect: buys on impulse and on peer approval
He buys what his circle respects and what he can afford, in that order. Anything that smells of his parents' brand, or of an ad pretending to talk like him, is out without a second chance.
Vocational student, delivery rider on the side
days
sessions
answers
criteria
Gen Z · Valencia
Prospect: discovers fast, punishes fast
How a brand looks matters to her as much as what is behind it: she researches before a treat and checks what it promises. One well-documented controversy is enough to stop her buying.
Media studies student
days
sessions
answers
criteria
Millennial · Barcelona
Customer by inertia: leaves without warning if it fails
He buys to settle a specific problem and never think about it again. He reads comparisons before spending, and values something that lasts and causes no trouble over something new.
IT technician, partnered, one young child
days
sessions
answers
criteria
Millennial · Sevilla
Advocate: recommends a lot once you convince her
She mixes an expensive piece meant to last years with affordable basics, and feels no need to explain it. She wants to know where what she buys comes from, and brands that say something true get through.
HR manager
days
sessions
answers
criteria
Boomer · Zaragoza
Loyal customer: twenty years with the same brand
He buys rarely and buys well: he would rather pay more once and forget about it for a decade. He is tired of everything depending on an app and wants a phone number that answers.
Workshop foreman, two grown-up children
days
session
answers
criteria
Boomer · Bilbao
Expert buyer: notices the moment quality drops
Forty years of shopping have given her a feel that does not miss: she can tell when a brand has cheapened on the inside and raised the price on the outside. How she is treated weighs as much as the product.
Pharmacist, close to retirement
days
session
answers
criteria
Scale 0–100 · rings at 25 / 50 / 75 / 100
In Spanish, in the register of the market you picked — a Chilean profile does not sound Mexican, and that difference is a large part of what you are paying for. The interface is in English and the executive report summarises drivers, barriers and recommendations, so most teams read the report and hand the raw transcript to a local colleague or agency for the nuance.
We use analytics to know which parts of the product get used. Nothing else: no advertising, no profiles shared with third parties. Say no and none of it loads.