Can I run one study across both markets?

Yes, and it is the most useful way to use it. Studio Pro runs two rooms in parallel on the same stimulus, so the output is not two studies but one comparison.

Are the profiles based on real people?

No. They are synthetic archetypes built from demographic and cultural patterns, not identifiable individuals, and nothing is trained on third-party personal data. That also means there is no consent to manage and no participant data to safeguard — and no human behind any answer.

How current is the market context?

The economic and social climate of the country is injected before each session through targeted web search. On Studio Pro the report includes the market evidence with its sources cited and linked, so you can check it rather than take our word for it.

LATAM consumer research without flying anyone in

Latin America is not a market, and a study that treats Mexico and Chile as one will produce an average that describes neither. Incomes differ, credit habits differ, retail differs, and the register differs enough that a claim can be warm in one and stiff in the other. This is a way to hear both, separately, on the same afternoon.

Ask one question free See pricing

Mexico and Chile are not the same brief

In Mexico the price conversation runs through months-without-interest instalments, which changes what 'expensive' means: a number that looks impossible as a lump sum is routine at twelve months. Everyday retail runs from Oxxo for convenience to Soriana and Mercado Libre, and the institutions a local cites when arguing about data are INEGI and Banxico.

In Chile the anchor is different again: arriendo, the mortgage payment quoted in UF rather than pesos, and a peso that in practice carries no cents. The retail reflex is Líder, Jumbo and Falabella, and the credible sources are the INE, the Banco Central and Cadem.

Those are not decorative details. They are the frame every answer about price, value and trust is built on.

What a session gives you

Six profiles per market, each with an age, a city, an income band, an education level and a way of speaking, reacting live and arguing with each other.

Screen concepts and claims per market rather than for 'LATAM' as a block.
See what a price gets compared against locally, which is rarely what the spreadsheet assumed.
Catch a translated claim that lands wrong before it is media-planned.
Compare Mexico against Chile on the same stimulus and read the gap.
Build the brief for the local agency you will eventually hire.

Where the local partner is still required

For anything you will defend to a committee, anything regulated, anything sensory, and anything where you need representativeness or real willingness to pay, hire local fieldwork. A synthetic panel has no margin of error and is not projectable.

It is also weakest exactly where local knowledge is most specialised — regional markets outside the metropolitan areas, and populations that are not well documented in public sources. Treat those results as the most provisional of all.

Pricing and access

The first question is free with no card and no account, one every 48 hours. Focus Sprint is a one-off €7.99 for 60 responses — 10 questions to a panel of six — valid 30 days; Studio Pro is €59.99 a month for 600 responses across 10 focus groups, two parallel rooms and market evidence with cited sources. Prices are shown in local currency when you switch market.

Frequently asked questions

Mexico and Chile today, alongside Spain. We would rather ground three markets properly — their demographics, currency, retail, institutions and register — than list twenty in a dropdown and give you an average of all of them.

Keep reading

Spanish-speaking researchTest concepts, claims and pricing on Spanish, Mexican and Chilean consumers without recruiting locally. Synthetic audiences grounded in each market. First question free.Synthetic audiencesSynthetic audiences grounded in the demographics, economy and everyday language of Spain, Mexico and Chile. Six profiles react live to your concept. First question free.AI consumer researchA working guide to AI consumer research: where simulated respondents help, where they mislead, how to report findings responsibly, and how to validate them with humans.

Last reviewed: 2026-08-21. Participants are AI-generated synthetic archetypes, not real people.